Social media is a modern marketing tool that utilizes consumer data, online community and an increasing amount of highly targeted discussions to reach and engage with a specific audience.
So how can you harness the power of social media to benefit your business?
Social Media as a Customer Service Tool
Using Facebook and other social media platforms, such as Twitter, as a customer service tool is one of the most effective ways of providing support. All it takes is a glance at the pages of successful brands to see how they’ve used these platforms as a customer service portal. Messages to companies often yield back helpful information at no cost to either the company or the customer. The Facebook Messenger platform and Twitter Direct Messaging service allows for businesses to connect with customers and solve problems with precision and efficiency.
Social Media as a Marketing Tool
Social media allows you to reach a target audience and potential customers in a friendly, more cost effective way than ever before. You can create a community of people who are interested, to some level, in your product and what you have to say. Posting great content that adds value for these followers encourages sharing, retweeting and messaging about insightful information gained from your pages, creating buzz for your brand and a sense of trust with your audience. Instead of spending thousands of dollars on an elaborate advertising campaign, platforms like Twitter allow brands to spread their messages and thought leadership for pennies on the dollar.
Live Streaming on Social Media
Communication is at the heart of our online world. Whether it’s communicating news, events, or your brand, users across all networks expect to log on and receive updates about something that may be useful to them. This is the reason why we refresh our news feeds multiple times a day and are constantly searching for the latest scoop – we crave it. Partnered with smartphone technology, platforms like Facebook Live, Snapchat and YouTube allow brands to become mobile media companies in a few clicks. Live video is powerful - period. It has the ability to gather more attention than text, images or pre-recorded videos. Instead of spending large sums of money to pay film crews to tape an event, brands have the power to pull out their phones and create a live broadcast to thousands of users, wherever they are.
As technology evolves, so will how we use digital platforms. Every time a new platform emerges, brands are given an opportunity to cultivate a new audience and keep costs down. Take advantage of what social media can do for your business!
